Probably the very first question you need to ask yourself is: who will read my presentation?
This is not a taken for granted information because according to the people you want to present to, the wording, the number of slides will change as well.
We can distinguish the following large groups:
- · Executive Management
- · Technical
- · Sales
- · Advertising
- · Workshops
Understand the difference between the groups is very important; an “Executive Management” session would expect very high level key messages while a workshop or a technical session will require a larger detail.
The common part in this will be the Look and Feel and it will be covered here.
